Tuesday, August 01, 2006
Big and Sassy is Back: Large Black Women in American Advertising
Has aunt Jemima made a comeback, or are Americans just more comfortable laughing at the antics of large and boisterous Black women? An article in today business section of The New York Times looks at the return of a familiar stereotype in American commercials: the "boisterous, overbearing, controlling and extremely agressive" and need I mention -- large -- Black woman. Is it racist stereotyping, purveyed by white ad hacks or some sort of equal opportunity fun-making that brings us all together? I'm not sure that's the right question or that any questions were answered by the article in the times. But, it's good to know that someone is keeping watch to make sure Aunt Jemimah doesn't quietly slip off her pearls and lace collar, stealthily don her doo-rag and apron and slip right back onto the tube - while we all chortle and snicker...maybe she already has.
An Image Popular in Films Raises Some Eyebrows in Ads
By JEREMY W. PETERS
NYT: August 1, 2006
The ad executive brought up the comparison of using bald men in advertising. What if every bald man were portrayed as a whiny loser? Then that would be anti-bald. Same when every large black woman is shown as loud and aggressive. It is naive at best and disingenuous at worst for ad exectives not to be aware of the power of the images they purvey.