Monday, October 02, 2006
Oprah & Friends haul new advertisers onto XM with "most successful channel launch ever"
From MediaWeek: "Proving that the Oprah brand has the Midas touch in any medium, the (August 25) launch of the Oprah & Friends channel Monday on XM Satellite Radio has already begun to pay off in advertising, the subscription radio service said Wednesday. Along with returning XM advertisers AirTran, Honda and Rinnai, the 24-hour Oprah channel attracted several first-time XM subscribers including Acuvue, Crown Publishing, Dove, GE, Iams, JC Penney, Jenny Craig, SlimFast, Roserum, Snapple, Splenda, Target and Warners TrueFit.
“In terms of sales, this is XM’s most successful channel launch ever,” said D. Scott Karnedy, senior vp of sales and marketing solutions for XM, who added that clients are investing “millions of dollars.”
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